The industry is moving faster than it ever has. We've been out talking to the people at every corner of it: regulators, operators, studios, builders, test labs. This is what they're telling us.
On approving AI-built games at market speed
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“We're seeing more games submitted than ever before, and it's clearly due to the rise of AI.
They're high fidelity, they look fantastic, and we want to approve as many of them as we can.”
“The real challenge is keeping pace with the market.
The games are changing almost daily, and our approvals have to move just as fast.”
On owning originals without building a studio
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“Originals are the most profitable games that we run, give us the most control, have no supplier fees, and no one else has them.”
“But you know, I really don't want to build a studio myself.
I just want access to the best games I can uniquely call my own.”
On prototyping faster with the IP they own
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“Currently, there's more competition than we've ever seen, meaning we have to move faster than we ever have.”
“If we could prototype concepts quicker, leveraging the IP we've already built, we'd get more games to market sooner.”
On the gap between concept and compliance
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“If I want, I can one-shot a game concept in an afternoon.”
“What I can't do is get it into the form this industry needs: compliant, certification-ready, and built on predefined rails.
Solve that, and it changes everything for people like me.”
On testing more games, to the same standard
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“We've spent 30 years testing games, and we're looking for ways to accept more of them, faster, without lowering the standard.”
“We haven't seen innovation at that level yet.
But we're anticipating it.”